What is demand marketing? | blog | what graph (2023)


  • What is demand marketing?
  • What is the difference between demand generation and lead generation?
    • demand generation
    • leading generation
  • The basics of demand generation
    • 1. Understand your audience
    • 2. Take your audience with you
    • 3. Offer added value
    • 4. Integrate marketing efforts
    • 5. Measure and compare your results to the data
  • What types of demand are there in marketing?
    • negative demand
    • sick question
    • non-existent demand
    • latent demand
    • falling demand
  • How is market demand determined?
    • 1. Polls
    • 2. Try it
    • 3. Observation
  • Include

Innovation and advances in technology have made customers smarter as they have access to a wealth of information about a product or service and can now compare competitors and reviews before making their final decisions.

Because customers are the heart of any business, marketers typically invest maximum effort and resources in complex retention and user acquisition mechanisms that amplifybrand-customer relationshipinstead.

Demand marketing is not a complicated concept, but from a B2B perspective, having a clear understanding of marketing terms is crucial to avoiding misinformation.

For the sake of clarity, "What exactly is demand marketing?"

What is demand marketing?

Without complicating things or taking things out of context,Creating "Wants" Throughout the Sales ProcessThat's basically what demand marketing is.

Demand marketing is the way marketers educate and excite people about a new brand, product or service, among others, in order to generate demand.

Demand marketing usually involves exploring the interests and desires of potential customers and developing marketing programs that captivate them enough to make them interested in learning more about your product or service. Through this process, people learn about your service and decide whether it meets their needs.

The purpose of demand marketing is to help your business reach new markets., promoting new products or services, building consumer relationships, building public relations, and finally, re-engaging existing customers.

Beyond a simple branding concept, demand marketing also involves creating and nurturing important leads and long-term customer relationships throughout the conversion, optimization, and sales cycles.

Marketers of demand-side marketing campaigns know the importance of using marketing terminology correctly.

(Video) Supply and Demand: Crash Course Economics #4

However, there are some marketing concepts that are often used interchangeably. Lead generation, demand generation and demand creation are the most commonly interchanged concepts. Therefore, it is imperative to note the difference between them.

What is the difference between demand generation and lead generation?

Every business, whether new or established, at some point needs to inform consumers/customers about its brand, new products or services. To raise awareness, demand generation marketers often use demand creation to generate demand for products and services that have not yet been tried or tested.

Demand creation is the process used by demand generation marketers to create demand where there is none.

How likely is someone to sue for a product or service they are unfamiliar with?

No matter how great a product is, market exposure is crucial because it lets potential buyers know how important your product or service is to them.

In demand generation, demand generation marketers plan media coverage, press releases, helpful articles, videos, reports, and other types of content to promote their brand and product and capture the interest and attention of new and potential loyalists. .

demand generation

Now that the demand is there, marketers need to generate more business to increase sales and revenue by building and nurturing relationships with prospects and customers. This is where the concept of demand generation comes in.

Demand generation marketers useDemand generation as a toolHelp customers understand that they have a problem that can be satisfactorily resolved with your products, and guide them through the entire process.

Demand generation is “want-based” rather than “interest-based”.as the data collected from customer relationships and interactions is used to develop marketing strategies that nurture top prospects over an extended period of time.

Segmenting people based on what they want isn't meant to force demand or trick them into buying things they don't need. Demand generation strategy is all about getting the right information to the right people at the right time so that the product or service you share meets the needs of your ideal customers.

In demand generation, the ultimate goal is to create a predictable and reliable pipeline that will grow your business.

leading generation

Once demand has been created and amplified to generate more demand through the demand generation process, the next crucial stage is lead generation. Not all customers reached, regardless of interest, immediately buy a product or service.

Therefore, lead generation ensures that you get the customers' contact information which can be used to convert them into customers.

The lead generation process aims to collect sales-oriented leads from established requirements through lead generation elements such as email marketing, newsletters, content marketing, SEO, and social media posts or advertisements.

(Video) Deriving a demand curve, given a demand schedule

Lead generation marketers also use gated content such as ebooks, white papers, case studies, videos, and webinars to get prospects to fill out their lead generation forms. This information is critical to giving potential customers what they want, exactly when they want it.

Developing an effective demand generation strategy that is efficient enough to get what potential customers want would be impossible without understanding the fundamental principles that guide this concept.

The basics of demand generation

1. Understand your audience

Simple information like demographics isn't a bad place to start, but knowing exactly who you are istarget groupThis should be key to any good marketing strategy.

Knowing your target market and understanding their pain points, challenges, issues and motivations is crucial and therefore the importance of creating a buyer persona cannot be overstated.

B2B marketing requires carrying out a thorough research process, surveying or interviewing potential customers to identify your ideal customers.

When you understand who your target customers are, delivering the right content at the right time becomes a more productive and effortless exercise.

Understanding your customers should mean getting the facts right about where they come from and what their preferences are when it comes to receiving information. This, in turn, helps you design better strategies that suit your needs and wants.

2. Take your audience with you

Building and maintaining strong brand relationships is essential to achieving the goal of brand building. Therefore, potential customers need to engage and interact with your brand at every level.

Simply creating content is one way to reach customers, but that alone will not be enough. Once people become familiar with your brand, they want more and want to be actively guided.

To entice your prospects to become brand ambassadors and promoters, you need to convey information that targets their pain points while building relationships with existing customers, newly discovered markets or redefined audiences (related to demand creation).

3. Offer added value

In others, to add value, marketers need to develop thought leadership and industry experience. Value can be achieved effectively by letting your audience get to know you, gain their trust and build authority.

With the competition, hype, and hype already established, it's critical for demand gen marketers to differentiate through the noise by providing value that differentiates their branded content.

Think of value as a traditional promotional activity that offers something of unique value that encourages customers to remember and interact with your brand in the future, rather than just trying to sell you products.

4. Integrate marketing efforts

Marketing integration is about getting your business or product to reach potential customers through relevant channels or media.

(Video) Introduction to Supply and Demand

Marketers need to integrate content posted on blogs and websites along with a search engine optimization strategy to make it more search engine friendly.

Marketing strategies and efforts should also be integrated with social media with the help of promotions on different platforms like Facebook, Pinterest, LinkedIn, Twitter and other channels relevant to your target audience.

For brands to meet the ever-increasing demands of customers and the need for ongoing relationships between customers and brands,marketing automation toolsIt can be helpful to integrate marketing channels to increase efficiency and productivity.

5. Measure and compare your results to the data

In your data collection process, it is crucial to answer questions like;

  1. How easily can new and existing customers find your product and service on search engines?
  2. Are comments posted and their content shared?
  3. Can your website be found on different social media channels?

Measuring performance, analyzing and evaluating metrics and KPIs such as engagement, click-through rates and website traffic can help you decide whether you are building interest and awareness with your demand generation strategies.

What types of demand are there in marketing?

There are a few types of marketing requirements that every brand or marketer should be aware of, but in this article we'll cover the top five:

  1. negative demand
  2. sick question
  3. non-existent claims
  4. latent demand
  5. falling demand

negative demand

A product or service is in negative demand when all of its audiences generally don't find it unique enough to want it. Negative market demand does not always mean that a product is bad, expensive or low quality.

Other factors such as B. irritating or irritating marketing strategies with pop-up ads and misleading information about other advertising content can lead potential customers to develop a negative brand image that affects demand for such products.

sick question

Unhealthy demand and negative demand can share some risks. However, what is important

The difference is that consumers urgently need a product with unhealthy market demand, but they are also trying to eliminate the desire for such products. Such products are alcohol, cigarettes, firearms, pirated products, etc.

non-existent demand

This type of demand arises because a brand fails to conduct proper research before concluding that its product is needed and in demand in the market. The lack of demand in the market can cause a company to lose its market value and even go into debt and suffer huge losses.

In this age of technological advancement, a company that decides to keep making phones that use infrared as the data exchange medium will never convince anyone to buy it, no matter how bright or prominent the promotions.

latent demand

As much as every consumer needs a product that solves their problem, there are still many problems without products or services to solve them. Products designed to solve unresolved consumer problems tend to attract a lot of attention and market value.

These products are hot cakes for any company or brand capable of producing them. They always generate an effective enough level of curiosity to entice potential customers to make a purchase.

(Video) Market demand as the sum of individual demand | APⓇ Microeconomics | Khan Academy

falling demand

The introduction of better technology in a given market can cause old products to disappear in that market. However, a drop in quality, a bad brand, and many other reasons can lead to a drop in sales of a product or service.

As coveted as these services were, they seem to be dwindling, losing the credibility they once gained over time.

How is market demand determined?

It is crucial that any savvy business, whether a start-up or an established one, put considerable effort into determining the market demand for a product or service. This helps to understand which sector is worth venturing into.

Determining market demand can be done differently, but we will cover three of the most effective and widely used methods in this article.

1. Polls

Simply asking people what they think of a particular product and how important a product is to their daily lives will go a long way in determining whether the demand for that service is high, low, or medium.

Fortunately, wide audience coverage can be achieved through social media platforms such as Facebook, Twitter and email. The information gleaned from these candid case studies can determine market demand for a new product or even an existing product.

2. Try it

Trying out several ideas before deciding which ones work is another great way to do market research and determine market demand.

While this method may seem expensive, especially for new brands, it's usually worth it in the long run. Experimentation allows you to create more than one version of a given product and test which one works best in a given period of time.

3. Observation

More often than not, information about services is available all around us, but only if we look in the right direction. Any information, suggestion, criticism or comment related to a specific market is essential, as this information will determine the success of your brand in the near future.

A look at current topics on media platforms like Twitter, Instagram and Pinterest can also provide a quick look at almost any industry.


Demand is the prerequisite for all marketing and sales processes and for all companies.looking for growthimplement effective demand generation strategies. Demand generation is similar to planting a seed, while demand generation serves as water and sunlight to help it grow.

Through demand generation, proper market research and a detailed understanding of the types of demand in marketing, you can lay the groundwork for your business and increase brand awareness among the people who matter most to you, “your customers”. . "

(Video) Change in Demand vs. Change in Quantity Demanded


What is a demand in marketing? ›

Market demand is how much consumers want a product for a given period of time.

What is market demand curve? ›

The market demand curve is a graph that shows the relationship between the price of a product and the demand for that particular product. The price is typically shown on the Y axis of the graph while the demand is shown on the X axis.

How do you measure market demand? ›

If you want to learn how to determine market demand for a product, you can start by using SEO tools, social media, surveys, or other market research tools. Once you've calculated market demand and validated your idea, it'll be time to test it with Google Trends, landing pages, and PPC ads.

What are the types of demand in marketing? ›

There are 8 states of demand: negative demand, no demand, latent demand, falling demand, irregular demand, full demand, overfull demand and unwholesome demand.

How do you find market demand on a graph? ›

The market demand curve is obtained by adding together the demand curves of the individual households in an economy. As the price increases, household demand decreases, so market demand is downward sloping. The market supply curve is obtained by adding together the individual supply curves of all firms in an economy.

Is market demand curve horizontal or vertical? ›

The market demand curve is the vertical summation of the demand curves of all the individuals in the market.

What is the shape of demand curve? ›

Shape of the demand curve

In most circumstances the demand curve has a negative slope, and therefore slopes downwards. This is due to the law of demand which conditions that there is an inverse relationship between price and the demand of a good or a service.

What is the demand curve called? ›

A demand curve is a graph that shows the quantity demanded at each price. Sometimes the demand curve is also called a demand schedule because it is a graphical representation of the demand scheduls.

What is demand curve slope? ›

Demand curve slopes downward from left to right, indicating inverse relationship between price and quantity demanded of a commodity.

What is an example of demand curve? ›

Understanding the Demand Curve

For example, if the price of corn rises, consumers will have an incentive to buy less corn and substitute other foods for it, so the total quantity of corn that consumers demand will fall.

What is market demand schedule and curve? ›

The market demand schedule is a table that shows the relationship between price and demand for a given good. To make it easier to see the relationship, many economists plot the market demand schedule into a graph, called the market demand curve.

What are the 4 elements of market demand? ›

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

What are the 4 types of demand? ›

The different types of demand are as follows:
  • i. Individual and Market Demand: ...
  • ii. Organization and Industry Demand: ...
  • iii. Autonomous and Derived Demand: ...
  • iv. Demand for Perishable and Durable Goods: ...
  • v. Short-term and Long-term Demand:

What are the 3 concepts of demand? ›

An effective demand has three characteristics namely, desire, willingness, and ability of an individual to pay for a product.

How do you write a demand graph? ›

To create a supply and demand graph, organize your market and product data on a spreadsheet and then graph it on two axes—an x-axis representing the quantity of product available and a y-axis representing the price per unit of product. Then, draw your curves according to the placement of your data points.

Is the demand curve straight or curved? ›

Demand curves can vary in shape, giving rise to different types of curves. They can be straight lines, curved, kinked, or even discontinuous. For simplicity, most demand curves are drawn as straight lines (linear). The slope of the line indicates how sensitive consumers are to changes in price.

Is demand curve a straight line? ›

Yes, it is true. Under perfect competition, demand curve of the firm is a horizontal straight line parallel to X-axis. It implies the firm will sell the product at the prevailing price which is determined by the industry.

Is the demand curve upward sloping? ›

As described above, the general form of a demand curve is that it is downward sloping. The demand curve for most, if not all, goods conforms to this principle. There may be rare examples of goods that have upward sloping demand curves. A good whose demand curve has an upward slope is known as a Giffen good.

Why is the demand curve downward sloping? ›

Whenever the price of a commodity decreases, new buyers enter the market and start purchasing it. This is because they were unable to purchase it when the prices were high but now they can afford it. Thus, as the price falls, the demand rises and the demand curve becomes downward sloping.

What are the 3 types of curves? ›

Answer: The different types of curves are Simple curve, Closed curve, Simple closed curve, Algebraic and Transcendental Curve.

What is supply and demand graph? ›

A supply and demand curve is a graph that represents the relationship between how much of a product is available to a market and how much the consumers in a market want the product. The two lines of the graph illustrate the relationship between price and demand for these two factors.

What are the five demand curves? ›

The 5 Determinants of Demand

The price of the good or service. The income of buyers. The prices of related goods or services—either complementary and purchased along with a particular item, or substitutes bought instead of a product. The tastes or preferences of consumers will drive demand.

Why is the shape of the demand curve curved? ›

Demand curves slope downwards because of the notion of declining marginal utility - the more of something that one has consumed, the less benefit (and, therefore, the less they are willing to pay) for the next unit of the good in question.

Why is demand curve negative? ›

This is the precise relationship between demand and price. Generally, the demand curve slopes downward (i.e.its slope is negative) because the number of unit demands increases with a fall in price and vice versa. Higher price results in lower demand whereas low price results in higher demand.

What is a real life example of a market demand curve? ›

Black Friday Sales is a real-world example of the demand curve because the consumers buy a large amount of commodities at deep discounts. When the price of apples, oranges or any other normal commodity begins to fall, the quantity demanded also increases.

What are the three 3 Characteristics of a demand curve? ›

The three basic characteristics are the position, the slope and the shift. The position is basically where the curve is placed on that graph. For example if the curve is placed in a position far right on that graph, that means that higher quantities are demanded of that product at any given price.

How do you draw a demand curve and schedule? ›

You would create the demand schedule by first constructing a table with two columns, one for price and one for quantity demanded. Then you would choose a range of prices, say, $0, $1, $2, $3, $4, $5, and write these under the 'price' column. For each price you would proceed to calculate the associate quantity demanded.

What is the graphical representation of demand schedule? ›

The graphical representation of the demand schedule is called a demand curve.

What are the 7 determinants of demand? ›

  • Price of product. The single-most impactful factor on a product's demand is the price. ...
  • Tastes and preferences. Consumer tastes and preferences have a direct impact on the demand for consumer goods. ...
  • Consumer's income. ...
  • Availability of substitutes. ...
  • Number of consumers in the market. ...
  • Consumer's expectations. ...
  • Elasticity vs.

What are the five 5 determinants of demand? ›

5 key determinants of demand for products and services
  • Income. When an individual's income rises, they can buy more expensive products or purchase the products they usually buy in a greater volume. ...
  • Price. ...
  • Expectations, tastes, and preferences. ...
  • Customer base. ...
  • Economic conditions.

What are the 6 determinants of demand? ›

What are the 6 factors that affect demand?
  • Price of product.
  • Consumer's Income.
  • Price of Related Goods.
  • Tastes and Preferences of Consumers.
  • Consumer's Expectations.
  • Number of Consumers in the Market.

What is a simple example of demand? ›

For example, if a consumer is hungry and buys a slice of pizza, the first slice will have the greatest benefit or utility. With each additional slice, the consumer becomes more satisfied, and utility declines.

What are the two main types of demand? ›

The two types of demand are independent and dependent. Independent demand is the demand for finished products; it does not depend on the demand for other products. Finished products include any item sold directly to a consumer.

What are the 8 types of demand? ›

There are 8 types of demand or classification of demand. 8 Types of demands in Marketing are Negative Demand, Unwholesome demand, Non-Existing demands, Latent Demand, Declining demand, Irregular demand, Full demand, Overfull demand.

What are the 2 characteristics of demand? ›

The characteristics of the law of demand are

(i) The commodity's price is independent of the demand prevailing in the market. (ii) It is inversely proportional to the price; if the price rises, demand falls for that commodity.

What two factors are necessary for demand? ›

A demand curve or a supply curve is a relationship between two, and only two, variables: quantity on the horizontal axis and price on the vertical axis.

What is an example of demand? ›

For example, if a consumer is hungry and buys a slice of pizza, the first slice will have the greatest benefit or utility. With each additional slice, the consumer becomes more satisfied, and utility declines. In theory, the first slice might fetch a higher price from the consumer.

What does demand mean example? ›

to ask for something forcefully, in a way that shows that you do not expect to be refused: I demanded an explanation. The union is demanding a seven percent raise this year. He has always demanded the highest standards of behavior from his children.

What is brand vs demand? ›

Brand marketing typically describes long-term efforts to drive awareness of and preference for a company, product or service, while demand marketing seeks to get audiences to take action immediately (e.g., click on an offer, sign up for a newsletter).

What are the 5 factors of demand? ›

5 key determinants of demand for products and services
  • Income. When an individual's income rises, they can buy more expensive products or purchase the products they usually buy in a greater volume. ...
  • Price. ...
  • Expectations, tastes, and preferences. ...
  • Customer base. ...
  • Economic conditions.

What are the 7 factors of demand? ›

Market factors affecting demand of consumer goods
  • Price of product.
  • Tastes and preferences.
  • Consumer's income.
  • Availability of substitutes.
  • Number of consumers in the market.
  • Consumer's expectations.
  • Elasticity vs. inelasticity.

Why is demand important for a business? ›

For businesses, understanding demand is vital when making decisions about inventory, pricing, and aiming for a particular profit. Consumers who have an understanding of demand can make confident decisions about what products to buy and when to buy them.

What are the 3 types of demand? ›

Demand can be of the following types: Market demand. Individual demand. Cross demand.

What are the 4 characteristics of demand? ›

Essential elements of demand are quantity, ability, willingness, prices, and period of time.

What is the basic concept of demand? ›

Demand simply means a consumer's desire to buy goods and services without any hesitation and pay the price for it. In simple words, demand is the number of goods that the customers are ready and willing to buy at several prices during a given time frame.

What are the types of demand with graph? ›

Demand curve has two types individual demand curve and market demand curve. It displays a graphical representation of demand schedule. It can be created by plotting price and quantity demanded on a graph. In demand curve, the price is represented on Y-axis, while the quantity demanded is represented on X-axis on graph.


1. SCM Webinar Wednesday | S&OP and Planning Execution
(Supply Chain Movement)
2. Market equilibrium | Supply, demand, and market equilibrium | Microeconomics | Khan Academy
(Khan Academy)
3. Supply and Demand Explained in 5 Minutes
(Learn Liberty)
4. Perfect Competition Short Run (1 of 2)- Old Version
(Jacob Clifford)
5. Demand and Supply Explained- Macro Topic 1.4 (Micro Topic 2.1)
(Jacob Clifford)
6. The Concept of Market Demand
(Mysore Institute)


Top Articles
Latest Posts
Article information

Author: Carmelo Roob

Last Updated: 09/16/2023

Views: 6106

Rating: 4.4 / 5 (45 voted)

Reviews: 92% of readers found this page helpful

Author information

Name: Carmelo Roob

Birthday: 1995-01-09

Address: Apt. 915 481 Sipes Cliff, New Gonzalobury, CO 80176

Phone: +6773780339780

Job: Sales Executive

Hobby: Gaming, Jogging, Rugby, Video gaming, Handball, Ice skating, Web surfing

Introduction: My name is Carmelo Roob, I am a modern, handsome, delightful, comfortable, attractive, vast, good person who loves writing and wants to share my knowledge and understanding with you.